We are in the middle of of one of the biggest changes in the History. There were a lot of analysis about what the problems are.

Here a try from my side to give some solutions. During the next weeks and months i will dive deeper in to every single aspect,

but today i want to share with you some general thoughts.

01.  Relevance beats awareness.

02.  Treat people as Friends not as Consumers or Target Groups.

03.  Content is more important than Media.

04.  Real Innovation needs Creative Business Consultants.

05.  Feed needs instead of creating new ones.

06.  Marketing is about product Innovation and not pushing sales.

07.  The best Advertsing does not look like Advertsing.

08.  The hardest Competition comes from the overloaded world.

09.  Digital is the new infrastructure.

10.  Brands are made by People not by Experts.

 

Amir nailed it down.